Learning that has impact
Learning offers something most marketing cannot: time, attention and trust. Our Funded Programmes use high-quality education to help you engage your target audiences.
We combine the credibility of the Financial Times with powerful educational design to help you deepen engagement through high-impact content on the topics your audience cares about.
Bespoke learning, built around your objectives
We create programmes in the formats that best fit your audience and goals.
Live Webinars
Designed to spark conversation
Short-form online courses
Accessible learning with clear outcomes
Bespoke events
In-person sessions that bring your message to life
Case study: Business and Nature
When InTent partnered with us, the goal was to engage senior executives in a conversation about how nature can shape more resilient business strategy, delivered through a three-part webinar series and an e-learning course.
- 1,164 registrations to the webinars
- 300 FT subscribers engaging with the e-learning course
- 3 hours on average spent on content
A co-created programme, end to end
You bring the expertise. We bring the FT’s trusted platform, editorial input and learning design to co-create a programme that delivers measurable results.
Define audience and outcomes
We identify the right audience and define clear learning outcomes aligned to your objectives. An expert advisory board ensures relevance and credibility from the start.
Design and build
We design and build an engaging learning experience with expert authors and FT specialists. All e-learning content is hosted on an FT-branded learning platform.
Launch and market
We launch through targeted promotion across FT channels. The marketing plan is designed to drive awareness, registrations and engagement for the programme duration.
Report impact
We measure reach, participation and engagement across the programme. Clear reporting demonstrates impact and value delivered to your audience.
Work with FT Executive Programmes
Build credibility and cut through the noise with learning designed to have real impact.